MY PLAYGROUND.
FROM COACHING TO GROWTH.
Over the years, I’ve worked with hundreds of entrepreneurs, designed and led go-to-market programs alongside leading business accelerators, and guided strategic planning initiatives across various industries.
I’ve seen ideas born in basements grow into internationally recognized brands. Entrepreneurs navigate tough times, reinvent themselves and find their way back to growth. Businesses define what makes them different, gain visibility and break into new markets.
That’s what drives me: turning big ideas into real success stories!
BAR À MANGER
FROM A CRAZY IDEA TO A MUST-EXPERIENCE DESTINATION.
Together with my partner Jeff, we dreamed up and brought Pineapple to life: a warm, welcoming bar and restaurant full of personality, right in the heart of Mansonville, in Quebec’s Eastern Townships.
From concept and brand identity to interior design and customer experience, we created a place that reflects who we are. Our ambition? To make Pineapple a destination where people come for the food, but stay for the atmosphere and the pleasure of being together.
Since opening in September 2025, Pineapple has become a real-life entrepreneurial playground, where creativity, marketing, operations and customer experience come together every single day.
Proof that the right opportunity, a loyal community and a bold vision can bring an entire village to life!
FROM AN EMERGING PRODUCT TO A PANTRY ESSENTIAL.
As a business partner at La terre du 9, I’ve helped build a strong brand that captures the essence of this family-owned business: authenticity, quality and the simple pleasure of making everyday cooking more delicious.
From brand positioning to go-to-market strategy, we’ve grown a brand that stands out through innovative products, a distinctive personality and a promise to bring more flavour to everyday meals.
Today, our products are distributed across Canada and have earned several awards, including the Silver Medal at the 2026 SIAL Innovation Montréal competition.
